Sunday 28 January 2007

Dennis Publications/Computer Shopper prize draw - closed before the invitation survey is sent out!

I've just had an e-mail from computershopper.subscriptions@dennisnet.co.uk which is fair enough as I am a subscriber of Dennis Publications magazine, Computer Shopper:

Tell us about our subscription service and give yourself the chance to win £25,000.

I want you to be 100% happy with your subscription to Computer Shopper. That's why we regularly monitor every aspect of our service to you, from the packing and despatch of your magazine, to how effectively we deal with your enquiries.

As one of our most valued readers, your views on the service are extremely important. So this month I'd like to ask for your help. Please complete our brief online survey and give us your feedback on how we can provide you with a better subscription service. To thank you for your time, as soon as you submit your completed questionnaire, we will automatically enter your name into a FREE prize draw to win £25,000.

Click through to the following web address now to give us your feedback and for your chance to win.

http://www.demographix.co.uk/surveys/TWHI-SO67/DXEY4AZF/?CSsolus

Thank you in advance for your help.

The problem is, if you click on the link, fill in the survey and take the trouble to read the terms of the draw, you discover, amongst much else that:

This prize draw will be held on 31 January 2007 and all entries must be received by the prize draw end date of 15 January 2007.

And yet the e-mail invitation was only sent out today - 28th January. (The full text of the terms is at: http://www.demographix.co.uk/surveys/TWHI-SO67/DXEY4AZF/?CSsolus)

I have written to Dennis Publications to enquire whether this was an oversight or a rather cynical tactic. I like Computer Shopper, and PC Pro (a sister magazine), and would have happily supplied feedback without the inducement of a prize - but if a prize is offered, the offer should be completely transparent. Much of the useful content in Computer Shopper and PC Pro relates to proper precautions and actions in the face of threats such a spam, phishing and internet scams in general: it would be ironic if the very publisher of these magazines appears to be employing some of these tactics...

...or may be this sort of thing is commonplace and deliberate. But how would that work assuming one person does end up winning the advertised prize? Comments and/or experiences anyone?

I'll keep you posted about any response from Dennis Publications.